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Consumer loyalty in sport spectatorship services : the relationships with consumer satisfaction and team identification
Bodet, Guillaume; Bernache-Assollant, Iouri - In: Psychology & marketing 28 (2011) 8, pp. 781-802
Persistent link: https://www.econbiz.de/10009267754
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Do fans care about hot dogs? : a satisfaction analysis of French ice hockey spectators
Bodet, Guillaume; Bernache-Assollant, Iouri - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 15-37
Persistent link: https://www.econbiz.de/10003816807