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Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
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Big data in professional sport : the perspective of practitioners in the NFL, MLB, NBA, and NHL
Abeza, Gashaw; O'Reilly, Norm; Nadeau, John; … - In: Journal of strategic marketing 31 (2023) 8, pp. 1413-1433
Persistent link: https://www.econbiz.de/10014553099
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Determinants of regional sport network television ratings in MLB, NBA and NHL
Foster, George; O'Reilly, Norm; Shimizu, Carlos; … - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 356-375
Persistent link: https://www.econbiz.de/10010380448
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Special issue: The management of marketing of ice hockey
O'Reilly, Norm (contributor) - 2009
Persistent link: https://www.econbiz.de/10003816774
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Business the NHL way : lessons from the fastest game on ice
O'Reilly, Norm; Burton, Rick - 2022
Persistent link: https://www.econbiz.de/10013349472
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A dynamic capabilities view of the NBA and esports
Finch, David J.; O'Reilly, Norm; Levallet, Nadège; … - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 62-79
Persistent link: https://www.econbiz.de/10014310899