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Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.; Zhang, James J.; Tsuji, Yosuke - In: Sport management review 14 (2011) 2, pp. 347-360
Persistent link: https://www.econbiz.de/10009390387
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Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.; Zhang, James J.; Tsuji, Yosuke - In: Sport management review 14 (2011) 2, pp. 347-360
Persistent link: https://www.econbiz.de/10009408720
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An importance-performance analysis of media activities associated with WNBA game consumption
Zhang, James J.; Lam, Eddie T. C.; Cianfrone, Beth A.; … - In: Sport management review 14 (2011) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10008860087
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The development of NBA in China : a glocalization perspective
Zhou, Liangjun; Wang, Jerred Junqi; Chen, Xiaoying; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
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Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi; Braunstein-Minkove, Jessica R.; … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
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The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball
Pedersen, Zack P.; Kim, Kyungyeol; Byon, Kevin K.; … - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10012797841