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~subject:"Ball game"
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Ball game
Sponsorship
17
Sports
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Sport
16
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Sportveranstaltung
16
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13
Big event
12
Consumer behaviour
12
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Welt
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World
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Olympic Games
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Social web
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Ballsport
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Beziehungsmarketing
4
Bibliometrics
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Bibliometrie
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Football
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Fußball
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Guerilla marketing
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Guerilla-Marketing
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O'Reilly, Norm
5
Abdourazakou, Yann
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Abeza, Gashaw
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Burton, Rick
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Finch, David J.
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Foster, George
1
Khosia, Neal
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Levallet, Nadège
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Mikkelson, Anthony
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International journal of sport management and marketing : IJSMM
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
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ECONIS (ZBW)
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Big data in professional sport : the perspective of practitioners in the NFL, MLB, NBA, and NHL
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
; …
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1413-1433
Persistent link: https://www.econbiz.de/10014553099
Saved in:
2
Determinants of regional sport network television ratings in MLB, NBA and NHL
Foster, George
;
O'Reilly, Norm
;
Shimizu, Carlos
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 356-375
Persistent link: https://www.econbiz.de/10010380448
Saved in:
3
Special issue: The management of marketing of ice hockey
O'Reilly, Norm
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003816774
Saved in:
4
Business the NHL way : lessons from the fastest game on ice
O'Reilly, Norm
;
Burton, Rick
-
2022
Persistent link: https://www.econbiz.de/10013349472
Saved in:
5
A dynamic capabilities view of the NBA and esports
Finch, David J.
;
O'Reilly, Norm
;
Levallet, Nadège
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014310899
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