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Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?

O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86

Persistent link: https://www.econbiz.de/10008937433

Big data in professional sport : the perspective of practitioners in the NFL, MLB, NBA, and NHL

Abeza, Gashaw; O'Reilly, Norm; Nadeau, John; … - In: Journal of strategic marketing 31 (2023) 8, pp. 1413-1433

Persistent link: https://www.econbiz.de/10014553099

Determinants of regional sport network television ratings in MLB, NBA and NHL

Foster, George; O'Reilly, Norm; Shimizu, Carlos; … - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 356-375

Persistent link: https://www.econbiz.de/10010380448

Special issue: The management of marketing of ice hockey

O'Reilly, Norm (contributor) - 2009

Persistent link: https://www.econbiz.de/10003816774

Business the NHL way : lessons from the fastest game on ice

O'Reilly, Norm; Burton, Rick - 2022

Persistent link: https://www.econbiz.de/10013349472

A dynamic capabilities view of the NBA and esports

Finch, David J.; O'Reilly, Norm; Levallet, Nadège; … - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 62-79

Persistent link: https://www.econbiz.de/10014310899

The marketing of a NHL hockey team

Teed, Kenneth C.; Delpy-Neirotti, Lisa; Johnson, Scott R.; … - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 226-246

Persistent link: https://www.econbiz.de/10003816854