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Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
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Big data in professional sport : the perspective of practitioners in the NFL, MLB, NBA, and NHL
Abeza, Gashaw; O'Reilly, Norm; Nadeau, John; … - In: Journal of strategic marketing 31 (2023) 8, pp. 1413-1433
Persistent link: https://www.econbiz.de/10014553099