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Ball game
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International journal of sport management and marketing : IJSMM
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If brand equity matters, where is the brand strategy? : a look at Canadian hockey teams in the NHL
Richelieu, André
;
Pons, Frank
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 162-182
Persistent link: https://www.econbiz.de/10003816848
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Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André
;
Webb, Andrew
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011849755
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