This paper provides evidence on the effects of risk presentation on health behaviors using data from a cluster randomized controlled trial in risk presentation regarding arsenic in drinking water in Araihazar district of Bangladesh. The intervention was designed to test whether highlighting the...

We randomized 43 villages in Bangladesh to receive information on well-water arsenic that emphasized water safety relative to the national standard (bright-line message) or provided additional information on how risks from exposure increase with arsenic levels (gradient message). The gradient...

We randomized 43 villages in Bangladesh to receive information on well-water arsenic that emphasized water safety relative to the national standard (bright-line message) or provided additional information on how risks from exposure increase with arsenic levels (gradient message). The gradient...

We conducted a randomized controlled trial in rural Bangladesh to examine how household drinking-water choices were affected by two different messages about risk from naturally occurring groundwater arsenic. Households in both randomized treatment arms were informed about the arsenic level in...