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An analysis of the relationships between human, technological and physical factors in the retail banking sector
Mason, Michela C.; Massara, Francesco; Raggiotto, Francesco - In: Italian journal of marketing : ITJM 2022 (2022) 2, pp. 249-266
Persistent link: https://www.econbiz.de/10013277062
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Amidst technology, environment and human touch : understanding elderly customers in the bank retail sector
Mason, Michela C.; Zamparo, Gioele; Pauluzzo, Rubens - In: International journal of bank marketing 41 (2023) 3, pp. 572-600
Persistent link: https://www.econbiz.de/10014267107