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Corporate social responsibility as a vehicle to reveal the corporate identity : a study focused on the websites of Spanish financial entities
Bravo, Rafael; Matute, Jorge; Pina, José M. - In: Journal of business ethics : JOBE 107 (2012) 2, pp. 129-146
Persistent link: https://www.econbiz.de/10009557849
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Corporate identity management in the banking sector : effects on employees' identification, identity attractiveness, and job satisfaction
Bravo, Rafael; Matute, Jorge; Pina, José M. - In: Service business 10 (2016) 4, pp. 687-714
Persistent link: https://www.econbiz.de/10011722417
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Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael; De Chernatony, Leslie; Matute, Jorge; … - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
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Special issue: brand management in banking : new challenges and paradigms
Bravo, Rafael (ed.); Dall'Olmo Riley, Francesca (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014521058
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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
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The importance of corporate brand identity in business management : an application to the UK banking sector
Buil, Isabel; Catalán, Sara; Martínez, Eva - In: Business research quarterly : BRQ 19 (2016) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10011660313
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Managing brand identity : effects on the employees
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 2-23
Persistent link: https://www.econbiz.de/10011617832