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International journal of business innovation and research
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The international journal of bank marketing : IJBM
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Brand value proposition for bank customers in India
Moorthi, Y. L. R.
;
Mohan, Bijuna C.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011617835
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Adopting analytic hierarchy process to prioritise banks based on CRM effectiveness : the customers perspective
Padmavathy, C.
;
Sivakumar, V. J.
- In:
International journal of business innovation and research
12
(
2017
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10011712438
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