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Bank
Consumer behaviour
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India
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Sharma, R. D.
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Gupta, Mahesh Chander
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Lonial, Subhash C.
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Journal of strategic marketing
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Managing service quality : MSQ ; an international journal
1
Metamorphosis : a journal of management research
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur
;
Gupta, Mahesh Chander
;
Lonial, …
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
Saved in:
2
Exploring the impact of brand equity and customer satisfaction on customer loyalty
Kaur, Gurjeet
;
Mahajan, Neetu
- In:
Metamorphosis : a journal of management research
10
(
2011
)
2
,
pp. 27-47
Persistent link: https://www.econbiz.de/10010226941
Saved in:
3
Internal market orientation in Indian banking : an empirical analysis
Kaur, Gurjeet
;
Sharma, R. D.
;
Seli, Nitasha
- In:
Managing service quality : MSQ ; an international journal
19
(
2009
)
5
,
pp. 595-627
Persistent link: https://www.econbiz.de/10009525058
Saved in:
4
Exploring customer switching intentions through relationship marketing paradigm
Kaur, Gurjeet
;
Sharma, R. D.
;
Mahajan, Neha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
4
,
pp. 280-302
Persistent link: https://www.econbiz.de/10009581854
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