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Development of marketing capabilities scale in banking sector
Chahal, Hardeep; Kaur, Jagmeet - In: Measuring business excellence : the journal of … 18 (2014) 4, pp. 65-85
Persistent link: https://www.econbiz.de/10010467530
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Measurement and impact of customer experience in banking sector
Chahal, Hardeep; Dutta, Kamani - In: Decision 42 (2015) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
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Revisiting brand performance metrics and its impact on customer loyalty in Indian banking sector : role of relational quality and duration
Chahal, Hardeep; Renu Bala - In: Journal of Indian business research 16 (2024) 2, pp. 201-222
Persistent link: https://www.econbiz.de/10014540225