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Determinants of customer-based brand equity : a study of public and private banks
Arora, Sangeeta; Neha - In: Global business review 17 (2016) 4, pp. 905-920
Persistent link: https://www.econbiz.de/10011608146
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Demographic influences on consumer decisions in the banking sector : evidence from India
Kaur, Harpreet; Arora, Sangeeta - In: Journal of financial services marketing : JFSM 24 (2019) 3/4, pp. 81-93
Persistent link: https://www.econbiz.de/10012125355
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Revisiting structural transformations in Indian banking sector
Kaur, Sukhvir; Arora, Sangeeta - In: International journal of business competition and … 7 (2020) 1, pp. 28-40
Persistent link: https://www.econbiz.de/10012253383
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Pre- and post-rebranding performance evaluation : a case study of selected Indian banks
Kaul, Pushpanjali; Arora, Sangeeta - In: International journal of financial services management … 11 (2021) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012598667
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Reinventing a brand's identity : effect of name and logo announcements on the stock price of Indian banks
Kaul, Pushpanjali; Arora, Sangeeta - In: The journal of brand management : an international journal 29 (2022) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10013270418