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Breaking up with your bank : the role of competitors' effective advertising in customer switching intention
Zhao, Cong - In: Total quality management & business excellence 36 (2025) 1/2, pp. 59-77
Persistent link: https://www.econbiz.de/10015178467
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Exploring the reasons for bank-switching behavior in retail banking
Zhao, Cong; Noman, Abu Hanifa Md.; Asiaei, Kaveh - In: International journal of bank marketing 40 (2022) 2, pp. 242-262
Persistent link: https://www.econbiz.de/10013165362
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Bank's service failures and bank customers' switching behavior : does bank reputation matter?
Zhao, Cong; Noman, Abu Hanifa Md.; Hassan, M. Kabir - In: International journal of bank marketing 41 (2023) 3, pp. 550-571
Persistent link: https://www.econbiz.de/10014267105