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The international journal of bank marketing : IJBM
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations
Farah, Maya F.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 147-172
Persistent link: https://www.econbiz.de/10011617869
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Consumers' switching motivations and intention in the case of bank mergers : a cross-cultural study
Farah, Maya F.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 254-274
Persistent link: https://www.econbiz.de/10011707780
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Blockchain-enabled banking services and customers' perceived financial well-being : a structural nexus
Farah, Maya F.
;
Naveed, Muhammad
;
Ali, Shoaib
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 41-49)
.
2023
Persistent link: https://www.econbiz.de/10014289834
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