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#BankFromHome : using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Marketing Communications and Brand Development in …, (pp. 83-108). 2022
Persistent link: https://www.econbiz.de/10013280188
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Redefining banking service delivery : information technology adoption by UK banks amid the COVID-19 pandemic
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Management and information technology in the digital …, (pp. 95-110). 2022
Persistent link: https://www.econbiz.de/10013442228
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Managers' understanding of artificial intelligence in relation to marketing financial services : insights from a cross-country study
Mogaji, Emmanuel; Nguyen Phong Nguyen - In: International journal of bank marketing 40 (2022) 6, pp. 1272-1298
Persistent link: https://www.econbiz.de/10013397790
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The dark side of FinTech in financial services : a qualitative enquiry into FinTech developers' perspective
Sampat, Brinda; Mogaji, Emmanuel; Nguyen Phong Nguyen - In: International journal of bank marketing 42 (2024) 1, pp. 38-65
Persistent link: https://www.econbiz.de/10014470770