Extant theory holds that new entrants' pre-entry experience is an important asset that enhances their post-entry performance. While the logic is compelling, empirical findings have been inconsistent. We argue that this gap results, in part, because the empirical literature tends to confound two...

Entrants are often viewed as suffering from a “liability of newness” – at founding they rarely possess the knowledge and capabilities necessary to compete and survive. They can overcome such liabilities by learning vicariously from the knowledge of incumbent firms. But how do entrants...