This paper investigates the critical incidents that characterize interface between banking service providers and their customers. The study also assesses the effects of critical incidents on the brand switching behavior in Nigeria Money Deposit Banks. Data were collected via self-administered...

The study investigated the extent public relations dimensions of customer care service, service quality, and cashiers’ relations offered by commercial banks in Awka, Anambra state of Nigeria influence consumers to patronize the banks. A sample of 176 functional staff proportionately drawn from...

The study investigated the effect of radio and television advertising of commercial bank product in Anambra State. It sought to reveal the extent these media influence the attitudes; draw attention, build interest and inspire the customers to patronize banks’ products and services in the...