This study on the Impact of Social Media Marketing on Brand Equity in the Commercial Banking Sector of Zimbabwe was undertaken because commercial banks in Zimbabwe has been losing their market share and dropping their performance. The study sought to explore the effects of social marketing tools...

Zimbabwe Diaspora Forum is close to entering their third year of operation. The organization has been well received, and marketing is now critical to its continued success and future profitability. Zimbabwe Diaspora Forum PESTEL analysis is a strategic tool to examine the macro environment of...