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Bank
Consumer behaviour
15
Brand image
14
Markenimage
10
Konsumentenverhalten
9
Spain
8
Brand management
7
Markenführung
7
Brand extension
6
Markentransfer
6
Brand
5
Spanien
5
Brand extensions
4
Corporate reputation
4
Firmenimage
4
Markenartikel
4
Structural equation model
4
United Kingdom
4
Advertising effects
3
Brand architecture
3
Corporate Social Responsibility
3
Corporate culture
3
Corporate social responsibility
3
Großbritannien
3
Markenarchitektur
3
Sales promotion
3
Strategic alliance
3
Strategische Allianz
3
Strukturgleichungsmodell
3
Unternehmenskultur
3
Verkaufsförderung
3
Werbewirkung
3
Advertising
2
Banking sector
2
Brands
2
Cause-related marketing
2
Consumer response
2
Consumers
2
Corporate image
2
Financial institutions
2
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English
4
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Bravo, Rafael
4
Pina, José M.
4
Matute, Jorge
3
Dall'Olmo Riley, Francesca
1
De Chernatony, Leslie
1
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International journal of bank marketing
1
Journal of business ethics : JOBE
1
Service business
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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Corporate social responsibility as a vehicle to reveal the corporate identity : a study focused on the websites of Spanish financial entities
Bravo, Rafael
;
Matute, Jorge
;
Pina, José M.
- In:
Journal of business ethics : JOBE
107
(
2012
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10009557849
Saved in:
2
Corporate identity management in the banking sector : effects on employees' identification, identity attractiveness, and job satisfaction
Bravo, Rafael
;
Matute, Jorge
;
Pina, José M.
- In:
Service business
10
(
2016
)
4
,
pp. 687-714
Persistent link: https://www.econbiz.de/10011722417
Saved in:
3
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
4
Special issue: brand management in banking : new challenges and paradigms
Bravo, Rafael
(
ed.
);
Dall'Olmo Riley, Francesca
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014521058
Saved in:
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