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Building a sustainable bank : the case of GTBank of Nigeria
Maklan, Stan; Knox, Simon; Antonetti, Paolo - In: Thunderbird international business review 56 (2014) 5, pp. 461-473
Persistent link: https://www.econbiz.de/10010404340
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The Guaranty Trust Bank of Nigeria : from niche positioning to mass-market branding
Maklan, Stan; Knox, Simon - In: Thunderbird international business review 51 (2009) 4, pp. 385-398
Persistent link: https://www.econbiz.de/10003874379
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Guaranty Trust Bank of Nigeria : comment
Michel, Stefan - In: Thunderbird international business review 51 (2009) 4, pp. 399-401
Persistent link: https://www.econbiz.de/10003874382
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A better way to manage customer experience : lessons from the Royal Bank of Scotland
Maklan, Stan; Antonetti, Paolo; Whitty, Steve - In: California management review 59 (2017) 2, pp. 92-115
Persistent link: https://www.econbiz.de/10011697214