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Service innovation is urgent in healthcare
Berry, Leonard L. - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 78-92
Persistent link: https://www.econbiz.de/10012113572
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Relationship marketing of services
Berry, Leonard L. - In: Handbook of relationship marketing, (pp. 149-170). 2000
Persistent link: https://www.econbiz.de/10001559313
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Guidelines for better bank advertising
Berry, Leonard L. - In: Bankers' magazine 160 (1977) 3, pp. 65-68
Persistent link: https://www.econbiz.de/10001915329
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Competing with quality service in good times and bad
Berry, Leonard L. - In: Business horizons 52 (2009) 4, pp. 309-317
Persistent link: https://www.econbiz.de/10003865402
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The old pillars of new retailing
Berry, Leonard L. - In: Harvard business review on retailing and merchandising, (pp. 1-18). 2008
Persistent link: https://www.econbiz.de/10003778423
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Banking tomorrow : managing markets through planning
Thompson, Thomas W.; Berry, Leonard L.; Davidson, Philip H. - 1978
Persistent link: https://www.econbiz.de/10000558690
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Marketing for the bank executive
Berry, Leonard L. (ed.); Capaldini, L. A. (contributor) - 1974
Persistent link: https://www.econbiz.de/10000581357
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SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality
Parasuraman, A. - In: Journal of retailing 64 (1988) 1, pp. 12-37
Persistent link: https://www.econbiz.de/10001056853
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Communication and control processes in the delivery of service quality
Zeithaml, Valarie A. - In: Journal of marketing 52 (1988) 2, pp. 35-48
Persistent link: https://www.econbiz.de/10001055294
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Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10010483440