Feinberg, Richard A.; Hokama, Leigh; Kadam, Rajesh; … - In: International Journal of Bank Marketing 20 (2002) 4, pp. 174-180
Banks and financial institutions depend upon telephone call centers to meet the needs of a changing and ever more demanding consumer for 24×7 access. Call centers serve as a source of service recovery, added value, market intelligence, and strategic advantage. Despite their ubiquity, there are...