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Purpose – The aim of the paper is to explore and compare customer value perceptions in internet and mobile banking. The purpose especially is to compare customer perceived value and value creation between internet and mobile bill paying service. Design/methodology/approach – A qualitative...
Persistent link: https://www.econbiz.de/10014687727
Purpose – The aim of this paper is to investigate the perceived obstacles to the adoption of mobile banking services among Brazilian internet users and search for patterns according to socio‐demographics variables. Design/methodology/approach – Data were collected through an online survey...
Persistent link: https://www.econbiz.de/10014759992
Purpose – Adopting technological service innovations entails substantial learning effort requiring information and guidance from the provider. The purpose of this paper is to investigate the effect of information and guidance offered by a bank on five adoption barriers – usage, value, risk,...
Persistent link: https://www.econbiz.de/10014759993