Carlos Fandos Roig, Juan; Sanchez Garcia, Javier; Angel … - In: International Journal of Bank Marketing 24 (2006) 5, pp. 266-283
Purpose – The purpose of this research is to analyse the dimensionality of the concept of perceived value in the banking sector, adapting the GLOVAL scale of measurement of perceived value to the banking services sector. Design/methodology/approach – A total of 200 customers of financial...
