Mainardes, Emerson Wagner; Mota, Ricardo Lopes; … - In: European research on management and business economics 26 (2020) 2, pp. 96-102
The objective of this study is to compare the effects of a company's perceived levels of trust, reputation, risk perception, and quality, on consumers' purchasing intention in two contexts. The first context posits a company in stable financial condition, while the second a company in bankruptcy...
