Focuses on the relationships and interactions between banks and corporate clients. Explores the possibility of approaching the bank‐company relationship from a different angle. Today banks are facing more aggressive competition and unlimited opportunities. It has become of paramount importance...

Describes the concept of the bank‐corporate “partnership” relationship, the benefits of this relationship for the bank and the firm, and the life cycle of the relationship. Shows how banks can establish, maintain, and enhance ongoing long‐term multi‐service partnership relationships...