The impact of the deregulation movement in the United States on commercial banks and other depository institutions is evaluated and their strategic responses to the intensification of non‐bank competition on the financial services industry are considered.

In the 1980s and beyond, key elements in the formula for bank retailing success will include people, place, plastic and machine strategies designed to effectively mix high‐touch and high‐tech operating modes in order to satisfy customer demand for time and place convenience. A scenario...