In the second of two articles, the authors show that the business strategy chosen by a commercial banking company can have a substantial impact on its risk-return profile. Their analysis suggests that a wide variety of business strategies are likely to be financially viable in the future but,...

This paper estimates a structural demand model for commercial bank deposit services. Following the discrete choice literature, consumer decisions are based on prices and bank characteristics. The results, based on the U.S. for 1993-1999, indicate that, with respect to prices, consumers respond...