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The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking
Storbacka, Kaj - 1994
Persistent link: https://www.econbiz.de/10000893387
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The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking
Storbacka, Kaj - 1994
Persistent link: https://www.econbiz.de/10000147214
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Customer relationship profitability in retail banking
Storbacka, Kaj - 1993
Persistent link: https://www.econbiz.de/10000142082
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Lifestylebased segmentation and profitability : an investigation in retail banking
Paltschik, Mikael - 1987
Persistent link: https://www.econbiz.de/10013400711