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Bas de la Pyramide
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Méthodes, techniques et pratiques de recherche sur les consommateurs pauvres : un état de l'art et un vade-mecum
Rousselet, Evelyne
;
Bonnemaizon, Audrey
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
4
,
pp. 116-146
Persistent link: https://www.econbiz.de/10015156602
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