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~subject:"Base of the Pyramid Population"
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Consumption characteristics mapping of the Base of the Pyramid (BOP) population in Brazil
Spers, Renata Giovinazzo
;
Wright, James Terence Coulter
- In:
Emerging Markets Journal : EMAJ
5
(
2015
)
2
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011492293
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