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Modeling competition and its impact on paid-search advertising
Yang, Sha
;
Lu, Shijie
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Lu, Xianghua
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Marketing science
33
(
2014
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1
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pp. 134-153
Persistent link: https://www.econbiz.de/10010337961
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Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
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Yang, Sha
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Marketing science
36
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2017
)
6
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pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
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Understanding the impact of in-process promotional messages : an application to online auctions
Ducarroz, Caroline
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Yang, Sha
;
Greenleaf, Eric A.
- In:
Journal of marketing
80
(
2016
)
2
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pp. 80-100
Persistent link: https://www.econbiz.de/10011458674
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