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Flexible estimation of price response functions using retail scanner data

Steiner, Winfried J.; Brezger, Andreas; Belitz, Christane - In: Journal of retailing and consumer services 14 (2007) 6, pp. 383-393

Persistent link: https://www.econbiz.de/10003584773

Monotonic regression based on Bayesian P-splines : an application to estimating price response functions from store-level scanner data

Brezger, Andreas; Steiner, Winfried J. - In: Journal of business & economic statistics : JBES ; a … 26 (2008) 1, pp. 90-104

Persistent link: https://www.econbiz.de/10003625268

Hierarchisch bayesianische Methoden bei der Conjointanalyse

Baumgartner, Bernhard; Steiner, Winfried J. - In: Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele, (pp. 147-159). 2009

Persistent link: https://www.econbiz.de/10003871243

Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results

Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 49-66

Persistent link: https://www.econbiz.de/10012817650

Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study

Hein, Maren; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 90 (2020) 1, pp. 1-36

Persistent link: https://www.econbiz.de/10012207109

A semiparametric approach to estimating reference price effects in sales response models

Aschersleben, Philipp; Steiner, Winfried J. - In: Journal of business economics : JBE 92 (2022) 4, pp. 591–643

Persistent link: https://www.econbiz.de/10013438849

Modeling multiplicative interaction effects in Gaussian structured additive regression models

Aschersleben, Philipp; Granna, Julian; Kneib, Thomas; … - 2024

Gaussian Structured Additive Regression provides a flexible framework for additive decomposition of the expected value with nonlinear covariate effects and time trends, unit- or cluster-specific heterogeneity, spatial heterogeneity, and complex interactions between covariates of different types....

Persistent link: https://www.econbiz.de/10014477416

Multimodal preference heterogeneity in choice-based conjoint analysis : a simulation study

Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 94 (2024) 1, pp. 137-185

Persistent link: https://www.econbiz.de/10014494374

Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations : a study based on conjoint choice data

Hein, Maren; Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: European journal of operational research : EJOR 297 (2022) 2, pp. 630-651

Persistent link: https://www.econbiz.de/10013259868

Are consumers heterogeneous in their preferences for odd and even prices? : findings from a choice-based conjoint study

Baumgartner, Berhard; Steiner, Winfried J. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 312-323

Persistent link: https://www.econbiz.de/10003593771