A common goal in marketing research is to understand how one evaluates products that have been filtered through some type of screening or selection process. Typical examples include post-choice satisfaction ratings, certain free recall tasks, or the development of consideration sets followed by...

Despite multiple calls for the integration of time into behavioral intent measurement, surprisingly little academic research examines timed intent measures directly. In two empirical studies, the authors estimate individual-level cumulative adoption likelihood curves - curves calibrated on...