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Bayesian analysis of the heterogeneity model

Frühwirth-Schnatter, Sylvia; Tüchler, Regina; Otter, … - In: Journal of business & economic statistics : JBES ; a … 22 (2004) 1, pp. 2-15

Persistent link: https://www.econbiz.de/10001891376

Bayesian Models

Otter, Thomas - 2018

Bayesian models have become a mainstay in the tool set for marketing research in academia and industry practice. In this chapter, I discuss the advantages the Bayesian approach offers to researchers in marketing, the essential building blocks of a Bayesian model, Bayesian model comparison, and...

Persistent link: https://www.econbiz.de/10012907469

Omitted budget constraint bias and implications for competitive pricing

Pachali, Max J.; Kurz, Peter; Otter, Thomas - In: Journal of marketing research 60 (2023) 5, pp. 968-986

Persistent link: https://www.econbiz.de/10014384296

Bayesian estimation of the random coefficients logit from aggregate count data

Zenetti, German; Otter, Thomas - In: Quantitative marketing and economics : QME 12 (2014) 1, pp. 43-84

Persistent link: https://www.econbiz.de/10010259962

The dimensionality of customer satisfaction survey responses and implications for driver analysis

Büschken, Joachim; Otter, Thomas; Allenby, Greg M. - In: Marketing science 32 (2013) 4, pp. 533-553

Persistent link: https://www.econbiz.de/10009787941

Successive sample selection and its relevance for management decisions

Wachtel, Stephan; Otter, Thomas - In: Marketing science 32 (2013) 1, pp. 170-185

Persistent link: https://www.econbiz.de/10009725685

Capturing unobserved consumer heterogeneity using the Bayesian heterogeneity model

Frühwirth-Schnatter, Sylvia; Tüchler, Regina; Otter, … - In: Adaptive information systems and modelling in economics …, (pp. 57-70). 2005

Persistent link: https://www.econbiz.de/10003319808

Measurement of own- and cross-price effects

Liu, Qing; Otter, Thomas; Allenby, Greg M. - In: Handbook of pricing research in marketing, (pp. 61-75). 2009

Persistent link: https://www.econbiz.de/10003819666

An integrated model of discrete choice and response time

Otter, Thomas; Allenby, Greg M.; Zandt, Trish van - In: Journal of marketing research : JMR 45 (2008) 5, pp. 593-607

Persistent link: https://www.econbiz.de/10003770584

A probit model with structured covariance for similarity effects and source of volume calculations

Dotson, Jeffrey P.; Howell, John R.; Brazell, Jeff D.; … - In: Journal of marketing research : JMR 55 (2018) 1, pp. 35-47

Persistent link: https://www.econbiz.de/10011819640