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Location, Location, Location : An Analysis of Profitability of Position in Online Advertising Markets

Agarwal, Ashish; Hosanagar, Kartik; Smith, Michael D. - 2014

Sponsored search accounts for 40% of the total online advertising market. These ads appear as ordered lists along with the regular search results in search engine results pages. The conventional wisdom in the industry is that the top position is the most desirable position for advertisers. This...

Persistent link: https://www.econbiz.de/10014047418