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Tourism is one of the economic sectors that contributes the most to the gross domestic product in many countries, moving, in turn, other economic sectors such as transport. In particular, the automotive industry constitutes an economic subsector that moves vast amounts of money. Concerning...
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Information and communications technology (ICT) has potential to complement information sharing bureaus (ISB) Most companies use social networks as communication channels because they can provide significant business benefits. This paper focuses on the impact of social networks in a Spanish...
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Information and communications technology (ICT) has potential to complement information sharing bureaus (ISB) Most companies use social networks as communication channels because they can provide significant business benefits. This paper focuses on the impact of social networks in a Spanish...
Persistent link: https://www.econbiz.de/10015332237
The Bayesian approach to data analysis is useful when the variables considered are already subjective or abstract, as is the case with online consumer reviews and ratings in tourism research. The Bayesian framework provides a method for combining observed data from prominent e-commerce platforms...
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