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Data collection methods and marketing research : a comparison and review of alternatives
Kanetkar, Vinay - In: Marketing research : state-of-the-art perspectives ; …, (pp. 106-142). 2000
Persistent link: https://www.econbiz.de/10001611143
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The evolving gift-giving practices of bicultural consumers
Aung, May; Zhang, Xiying; Teng, Lefa - In: The journal of consumer marketing 34 (2017) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10011616240
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Wal-Mart is coming to Guelph : hedonic to utilitarian shoppers' perceptions
Teed, Moira; Norman, Christopher; Aung, May; Adlam, Doug; … - In: Qualitative market research : an international journal 13 (2010) 2, pp. 130-153
Persistent link: https://www.econbiz.de/10003978240