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Why we ignore social networking advertising
Hadija, Zeljka
;
Barnes, Susan B.
;
Hair, Neil
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10009503730
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Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
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