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Journal of targeting, measurement and analysis for marketing
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The impact of scale width on responses for multi-item, self-report measures
Felix, Reto
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 153-164
Persistent link: https://www.econbiz.de/10009426789
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Multi-brand loyalty : when one brand is not enough
Felix, Reto
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 464-480
Persistent link: https://www.econbiz.de/10010430654
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