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Befragung
Consumer behaviour
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Gendering theory in marketing and consumer research
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Marketing the female politician : an exploration of gender and appearance
Sanghvi, Minita
;
Hodges, Nancy
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1676-1694
Persistent link: https://www.econbiz.de/10011407849
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Marketing the female politician : an exploration of gender and appearance
Sanghvi, Minita
;
Hodges, Nancy
- In:
Gendering theory in marketing and consumer research
,
(pp. 124-142)
.
2017
Persistent link: https://www.econbiz.de/10011610785
Saved in:
3
Executive decision-making in fashion retail : a phenomenological exploration of resources and strategies
Testa, Danielle Sponder
;
Karpova, Elena
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 700-716
Persistent link: https://www.econbiz.de/10013384585
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