Studying the acceptance and usage of technologies has become one of the most significant fields in software engineering domain. In order to explain the individuals' usage behavior towards technologies, many theories and models have been proposed over the years. This research paper focuses on...

Social commerce is a new extension of electronic commerce that involves using social media in the online shopping process. Although the adoption of social technologies was studied in several researches, it is still needed to investigate the specific characteristics of social commerce and the...