Acknowledgements -- Background material -- Introduction / Yaniv Hanoch, Andrew J. Barnes, and Thomas Rice -- A brief overview of behavioral economic / Thomas Rice, Yaniv Hanoch, and Andrew J. Barnes -- Shaping health behaviour -- The behavioral economics of tobacco products : innovations in...

People often make decisions in health care that are not in their best interest, ranging from failing to enroll in health insurance to which they are entitled, to engaging in extremely harmful behaviors. Traditional economic theory provides a limited tool kit for improving behavior because it...