Reference points -- Reference based decisions in finance / Fernando Zapatero -- Professionalism and sophistication effects in finance -- Individuals investment in financial structured products from rational and behavioral choice perspectives / Moran Ofir and Zvi Wiener -- Is investor rationality...

"This is the fourth volume of edited books constituting an eclectic collection of papers in behavioral finance based on contributions by participants of Israel Behavior Finance conferences. Like its predecessors, this book continues to be edited by Professor Itzhak Venezia (this book with Dr...