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Psychological ownership and affective reaction : emotional attachment process variables and the endowment effect

Shu, Suzanne B.; Peck, Joann - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 439-452

Persistent link: https://www.econbiz.de/10009384870

What motivates social security claiming age intentions? : testing behaviorally informed interventions alongside individual differences

Greenberg, Adam Eric; Hershfield, Hal; Shu, Suzanne B.; … - In: Journal of marketing research 60 (2023) 6, pp. 1052-1070

Persistent link: https://www.econbiz.de/10014427266

Procrastination of enjoyable experiences

Shu, Suzanne B.; Gneezy, Ayelet - In: Journal of marketing research : JMR 47 (2010) 5, pp. 933-944

Persistent link: https://www.econbiz.de/10008666363

When three charms but four alarms : identifying the optimal number of claims in persuasion settings

Shu, Suzanne B.; Carlson, Kurt A. - In: Journal of marketing 78 (2014) 1, pp. 127-139

Persistent link: https://www.econbiz.de/10010250058

Beyond nudges : tools of a choice architecture

Johnson, Eric J.; Shu, Suzanne B.; Dellaert, Benedict G. C. - In: Marketing letters : a journal of research in marketing 23 (2012) 2, pp. 487-504

Persistent link: https://www.econbiz.de/10009565397

Nudging persistence after failure through emergency reserves

Sharif, Marissa A.; Shu, Suzanne B. - In: Organizational behavior and human decision processes : … 163 (2021), pp. 17-29

Persistent link: https://www.econbiz.de/10012545445

Mementos and the endowment effect

Chu, Charlene K.; Shu, Suzanne B. - In: Journal of behavioral decision making 36 (2023) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10013464477

Procrastination of Enjoyable Experiences

Shu, Suzanne B.; Gneezy, Ayelet - 2009

The tendency to procrastinate applies not only to aversive tasks but also to positive experiences with immediate benefits. We propose that models of time discounting can explain this behavior and test our predictions with field data and experiments. A multi-city study shows that individuals with...

Persistent link: https://www.econbiz.de/10014203662