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~subject:"Behavioral economics"
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Behavioral economics
Consumer behaviour
120
Konsumentenverhalten
118
Theorie
86
Theory
86
Experiment
31
Market research
27
Marketing
27
Marktforschung
27
Estimation theory
22
Schätztheorie
22
Brand
20
Markenartikel
20
Brand management
18
Markenführung
18
Perception
17
Marketing management
15
Marketingmanagement
15
Wahrnehmung
15
Bayesian inference
14
Emotion
14
Bayes-Statistik
13
Conjoint analysis
13
Conjoint-Analyse
13
Decision
13
Entscheidung
13
Verhaltensökonomik
13
Advertising effects
12
Cognition
12
Kognition
12
Werbewirkung
12
Marktsegmentierung
11
Brand image
10
Markenimage
10
Market segmentation
10
Personality psychology
10
Persönlichkeitspsychologie
10
Werbung
10
Advertising
9
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9
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8
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5
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English
13
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Warlop, Luk
12
Dewitte, Siegfried
9
Pandelaere, Mario
6
Cornelissen, Gert
3
Goukens, Caroline
3
Briers, Barbara
2
Van den Bergh, Bram
2
Faraji-Rad, Ali
1
Kopyakova, Anna
1
Lens, Inge
1
Samuelsen, Bendik M.
1
Schmitt, Julien
1
Wedel, Michel
1
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MO
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
KUL Working Paper
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ECONIS (ZBW)
13
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Better think before agreeing twice mere agreement : a similarity-based persuasion mechanism
Pandelaere, Mario
;
Briers, Barbara
;
Dewitte, Siegfried
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 133-141
Persistent link: https://www.econbiz.de/10003987358
Saved in:
2
Me, myself, and my choices : the influence of private self-awareness on choice
Goukens, Caroline
;
Dewitte, Siegfried
;
Warlop, Luk
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 682-692
Persistent link: https://www.econbiz.de/10003896364
Saved in:
3
The effect of mere agreement on compliance
Pandelaere, Mario
;
Briers, Barbara
;
Dewitte, Siegfried
; …
-
2009
Persistent link: https://www.econbiz.de/10003936737
Saved in:
4
Embodied myopia
Van den Bergh, Bram
;
Schmitt, Julien
;
Warlop, Luk
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1033-1044
Persistent link: https://www.econbiz.de/10010217428
Saved in:
5
Similar advisers are more persuasive when advice-takers rely on their feelings
Faraji-Rad, Ali
;
Samuelsen, Bendik M.
;
Warlop, Luk
-
2012
Persistent link: https://www.econbiz.de/10009679129
Saved in:
6
The role of materialism in the endowment effect
Lens, Inge
;
Pandelaere, Mario
;
Warlop, Luk
-
2009
Persistent link: https://www.econbiz.de/10003854142
Saved in:
7
Positive cueing : promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Cornelissen, Gert
;
Pandelaere, Mario
;
Warlop, Luk
; …
-
2006
Persistent link: https://www.econbiz.de/10003633827
Saved in:
8
Me, myself, and my choices : the influence of private self-awareness on preference-behavior consistency
Goukens, Caroline
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003633929
Saved in:
9
Bikinis instigate generalized impatience in intertemporal choice
Van den Bergh, Bram
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003634654
Saved in:
10
Me, Myself, and My Choices : The Influence of Private Self-Awareness on Preference-Behavior Consistency
Goukens, Caroline
-
2008
Research presented in this article examines the impact of private self-awareness on consumer decision making. Three studies report converging evidence that by increasing self-awareness, consumers encounter fewer problems in determining their product attitudes and, thereby, behave in a way that...
Persistent link: https://www.econbiz.de/10012725479
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