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Behavioral economics
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Consumer behavior analysis : (a) rational approach to consumer choice
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Industrial marketing management : the international journal for industrial and high-tech firms
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On the evolutionary bases of consumer reinforcement
Nicholson, Michael
;
Xiao, Sarah Hong
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 48-65)
.
2013
Persistent link: https://www.econbiz.de/10009740431
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Consumer behaviour analysis and social marketing practice
Nicholson, Michael
;
Xiao, Sarah Hong
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2535-2548
Persistent link: https://www.econbiz.de/10009413579
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3
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
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