The behavioural approach can be applied to both the design of an auction as well as to the implementation of a bidding strategy. This paper reports a case study in which we assisted a bidder in the German DCS1800 auction in the preparation for its bidding. We describe the various steps on this...

We propose a novel approach to the modelling of second-price Maximum-Value auctions that assumes no belief about others' behavior and no expected profit maximization. This individual decision-making model, naïve Impulse Balance Equilibrium or nIBE, deals with bidders' anticipated regrets from...